Ahead of the official announcement, here are 7 key points to know as Safeco will be rebranded to Liberty Mutual:
- In 2008, Liberty Mutual bought Safeco and have decided to now consolidate under the parent-company brand Liberty Mutual. The Safeco name will be retired.
- This change will be officially announced to customers on February 2026.
- The only change is to the name and company logo- a ll policy numbers remain the same, as do coverages, premiums, your independent agent (Thornburgh Insurance), etc.
- You will see the newly branded auto ID cards and renewal documents at your next renewal.
- For online accounts, at this time continue using the login you have to Safeco.com or the Safeco app that you currently use. When these are retired, and Libertymutual.com or the Liberty Mutual app are launched, there will be no change to your user name or password and all online information for your policy, claims, and billing will be transferred and available in your new Liberty Mutual account, making it as seamless as possible.
- For ongoing Safeco claims, these will be transferred to Liberty Mutual with the same claim number, representative, and your policy details as you had with Safeco.
- For billing, all bills will be from Liberty Mutual instead of Safeco. Billing addresses will remain the same. Any credit card or EFT transactions will show Liberty Mutual instead of Safeco.